Drawing inspiration from one of the biggest men's style rendez vous worldwide, Pitti Uomo, let's see what men are wearing on the streets this season...

TROPICAL VIBES:

Like it or not, this season is all about bold, oversize patterns in a wide range of motifs. From geometrical to tropical, it seems men are fully embracing the sunshine and channeling those Summery vibes. The "pièce de résistance" for this trend? The short sleeved shirt.

Get the Look (left to right): 1 - Aruba shirt by Tiwel, 2 - Selleck shirt by Afield and  3 - Selleck shirt by Afield. 

OVERLAPPING LAPELS:

Much based on the concept of sprezzatura comes a trend which, to the untrained eye, might just seem like overall slouchiness. Italians are known to break the rules with nonchalance, tweaking small details to make their looks unique and effortless and this is yet another example. Instead of a polished combo between shirt and jacket, simply opt for a cuban collar shirt and let those collar flaps sit on top of the jacket's lapels.

NECK SCARVES:

While you may associate them with French gentlemen of old, the truth is handkerchiefs, neck scarfs or bandanas far transcend that notion. Actually, from a functional point of view, they were part of workwear or even biker attires, which is not to say gentleman can't sport them as well. Besides an extra pop of color and pattern, they help keep you dry and cool by absorbing any sweat on the neck region.

STRIPES:

Making a strong comeback, stripes were seen allover the street style scene. From breton tees to statement shirts, suits, jackets and trousers, men seemed to not get enough of it. 

Get the Look (left to right): 1 - Palm tree t-shirt by +351 2 - Hoodie Jacket by Corelate and  3 - Indigo Striped Shirt by Delikatessen.

As much as you may don a very distinct and individual personal style, the truth remains that womenswear evolves at such a blazing pace that you may end up falling out of fashion before you even knew you were in to start with... Now, we're not advocating you should renounce your individuality, but keeping aware of some of the latest trends is never a bad idea.

That being said, do you know whether your wardrobe is 2018 enough?To help you figure it out, we're listing below some of the inexorable trends of the season.

GOING PRIMARY:

The overall return to the use of primary colors was seen not only on runways but on the street as well. Red, yellow and blue in all their variants made a striking appearance in most collections, providing a fertile ground for abundant use of bold color blocking combos (another highlight on this list). 

Photo source: marieclaire.com

 Our selection (from left to right:) Nizza, Imauve and FRNCH. 

COLOR BLOCKING: 

Somewhat of a recurring trend, which for some has always been an pillar of style, color blocking is back in full force. To do it in a "by the book" approach, one would only pair opposite colors from the color wheel, but hey, it's 2018 so you can match anything you like as long as contrast and visual impact are achieved with a harmonious feel. 

Photo source: Fashionista

PASTELS: 

If making a bold statement through the use of color is not really your thing, don't panic just yet. The good news is that pastels are back and are trendier than ever. This muted shades allow for striking looks, albeit in a more understand fashion than the aforementioned. 

Our selection (from left to right:) Native Youth, Sunad and Misci.

These are the main trends for SS18 in what regards color use and combinations - we will cover others focused on silhouette, design and proportion on an upcoming post.

So, is your wardrobe ready to embrace these color trends? If not we've got you covered, and if so, you can always find amazing pieces to complement it, especially now that we're on sales with up to 30% off!

We're happy to introduce LATITID as the latest addition to our brand list! From Rīga to the world, the brand is aimed at irreverent, distinct women who feel at home in cosmopolitan environments. They value art, culture and modernism. 

Founded by three powerful, independent women, LATITID premisse was, from the very beginning, to incorporate ready-to-wear trends and elements into beachwear. This unique approach has proven extremely successful, with the brand's collections receiving global praise and continuously growing from 2013 to this day. 

Besides femininity and empowerment, LATITID has attitude as a core value - so much so, that it actually influenced the name (LATITID = LATITUDE + ATITUDE); actually it all comes down to it. 

Each collection is named after an iconic city, with whom the founders have a strong connection to. After "travelling" to  Rīga, Barcelona, Istambul, London and Capri, for SS18 the brand takes to the heart of the Cuba - Habana Vieja. The heat arises a latin sensuality, while the earthy tones of the city inspired the collection's color palette, along with its architecture and lifestyle. LATITID's minimalism meets Cuban flamboyance for a unique range of styles that will surely catch your eye!

 LATITID is now available at our stores in Rīga and Lisbon!