LATITID, when beachwear takes a stand

We're happy to introduce LATITID as the latest addition to our brand list! From Rīga to the world, the brand is aimed at irreverent, distinct women who feel at home in cosmopolitan environments. They value art, culture and modernism. 

Founded by three powerful, independent women, LATITID premisse was, from the very beginning, to incorporate ready-to-wear trends and elements into beachwear. This unique approach has proven extremely successful, with the brand's collections receiving global praise and continuously growing from 2013 to this day. 

Besides femininity and empowerment, LATITID has attitude as a core value - so much so, that it actually influenced the name (LATITID = LATITUDE + ATITUDE); actually it all comes down to it. 

Each collection is named after an iconic city, with whom the founders have a strong connection to. After "travelling" to  Rīga, Barcelona, Istambul, London and Capri, for SS18 the brand takes to the heart of the Cuba - Habana Vieja. The heat arises a latin sensuality, while the earthy tones of the city inspired the collection's color palette, along with its architecture and lifestyle. LATITID's minimalism meets Cuban flamboyance for a unique range of styles that will surely catch your eye!

 LATITID is now available at our stores in Rīga and Lisbon!