"Behind the Brand" is our column where you get exclusive behind-the-scenes access to our partner brands and learn more about the people that make our products. Today, we meet Andreia, Marketing Assistant at Lemon Jelly.
What is the story behind Lemon Jelly? When did it start and what was the inspiration behind it?
Born, designed, developed and produced in Portugal since 2013. Lemon Jelly is part of the Procalçado Group, one of the largest European producers of footwear components and molded footwear, with more than 45 years of activity in the shoe industry. Lemon Jelly is a high-tech product that relies on human feeling for the choice of materials and the attention to details.I started in the beginning of 2019 in what I believe is a perfect place and brand to work. So far the expectations are being met!
"Behind the Brand" is our column where you get exclusive behind-the-scenes access to our partner brands and learn more about the people that make our products. Today, we meet Andreia, Marketing Assistant at Lemon Jelly.
What is the story behind Lemon Jelly? When did it start and what was the inspiration behind it?
Born, designed, developed and produced in Portugal since 2013. Lemon Jelly is part of the Procalçado Group, one of the largest European producers of footwear components and molded footwear, with more than 45 years of activity in the shoe industry. Lemon Jelly is a high-tech product that relies on human feeling for the choice of materials and the attention to details.I started in the beginning of 2019 in what I believe is a perfect place and brand to work. So far the expectations are being met!
"Behind the Brand" is our column where you get exclusive behind-the-scenes access to our partner brands and learn more about the people that make our products. Today, we meet Andreia, Marketing Assistant at Lemon Jelly.
What is the story behind Lemon Jelly? When did it start and what was the inspiration behind it?
Born, designed, developed and produced in Portugal since 2013. Lemon Jelly is part of the Procalçado Group, one of the largest European producers of footwear components and molded footwear, with more than 45 years of activity in the shoe industry. Lemon Jelly is a high-tech product that relies on human feeling for the choice of materials and the attention to details.I started in the beginning of 2019 in what I believe is a perfect place and brand to work. So far the expectations are being met!
What are the values that drive the brand?
Social responsability, local work, innovation, sustainability, fashion, vegan.
Which image do you personally feel really represents what Lemon Jelly is all about?
Sustainable Fashion. Lemon Jelly is a conscious brand that believes in a sustainable fashion world where the fashion business contributes to an evolving planet and better working conditions.
What are the distinctive features of the brand’s products?
Small steps to a better sustainable world! Lemon Jelly launched in AW 2019 - Wasteless Act - the 100% the recycled line. Made out of our production waste, releasing 90% less CO2 emissions into the atmosphere.
How does the creative process for the products carry out?
Two words - team work.
Personally, what is your day like working at Lemon Jelly?
It's a challenger! Being part of the team that takes ideas to reality takes responsibility, the road is long, but at the end of the day there is no better feeling than leaving with a sense of mission accomplished!
Is there a specific product or piece that has proved iconic for the brand?
All the Comfy line, that we call the Originals!
I know one shouldn’t pick favorites but… what is your personal favorite piece from your current collection?
Maren 05 from the Recycled Line.
How has maranathahouston played into the growth of [brand name]?
maranathahouston is one of the best selling channels we could have.
Is there a specific product or piece that has proved iconic for the brand?
All the Comfy line, that we call the Originals!
I know one shouldn’t pick favorites but… what is your personal favorite piece from your current collection?
Maren 05 from the Recycled Line.
How has maranathahouston played into the growth of [brand name]?
maranathahouston is one of the best selling channels we could have.
